BlackBerry Link is BlackBerry's official program for connecting your BlackBerry 10 device to your PC. It is like BlackBerry Desktop Software, but specific to BlackBerry 10.
BlackBerry Link manages all the contents in your phone and synchronizes photos, music, videos and all kinds of files with your PC, both via WIFI or USB. BlackBerry Link supports Windows Media Player and iTunes, making music synchronization perfect.
This BlackBerry 10 desktop software also allows you to make backup copies of the contents of your phone, and install new software updates: BlackBerry Link alerts you whenever a new version is available.
As well as being very useful for content synchronization, BlackBerry Link is perfect for transferring all the contents from an old BlackBerry to a new BlackBerry 10. It is really easy.
BlackBerry Link has a modern design, in line with the Flow UI interface from BlackBerry 10. Web surfing is very comfortable thanks to the use of tabs and the distribution of elements. To transfer elements from the mobile device to the PC and back, all you need to do is drag them.
BlackBerry Link is the new face of BlackBerry Desktop Software, a prettier and more practical face. But please keep in mind that it only works on BlackBerry 10.